5 Ways to Market

Your Small Business

Reading Time: 4 minutes
When you’re responsible for a small business, you wear many different hats. As well as being in charge, you’re also chief accountant, head of sales and lead marketer! Marketing is one of the most important things you can do for your business. It not only makes new customers aware of who you are and keen to try your product or service, but it also encourages repeat business with existing customers.

The good news is that you can do lots of things to market your business, even if you don’t have a lot of time or money to spare. Here are five of our top tips for getting your brand out there.

Know your Target Audience

One of the first things you need to do before marketing your business is understand your target audience.

You may be tempted to say: ‘our target audience is everyone!’ However, by drilling down to a specific type of customer, you can focus on the people who are most likely to buy from you.

Think of your ideal customer and ask yourself the following questions:

  • How old are they?
  • Are they male or female?
  • Where do they live?
  • Do they have children or pets?
  • What are their interests and hobbies?
  • What websites and social media platforms do they use?
  • How can my product or service help them out?

SEMrush has a great buyer persona template that you can use to create target customers for your business.

When you know the answers to these questions, you’ll learn more about how to market your business. For example, if your target audience are older, you’ll know to focus more on Facebook rather than TikTok. If you know your target customers read the local newspaper, you can consider advertising in it to reach them.

Get on Google My Business

Google is the most visited website in the world, with an incredible 87 billion visits a month! This means that if you want to promote your business to a high volume of potential customers, Google is a great place to start.

An easy way to showcase your business on Google is through Google My Business (GMB). It’s free to sign up, and you can use it to give your company an additional search presence and increase the chances of Google users finding you. It’s especially useful if you have multiple locations as you can create an individual profile for each one.

You can also respond to any reviews customers leave on Google, which we’ll touch upon in a bit more detail later on.

Sign up for social media

Over four out of five people in the UK have at least one active social media account. This makes platforms like Facebook, LinkedIn and Instagram a great way to reach a captive audience.

What’s the best thing to post on social media? Anything that provides your potential customers with value. People use social media recreationally and don’t like being overtly sold to. So try not to be too salesy with your content and instead offer fun, educational and informative content that people want to engage with.

Don’t be afraid to think outside the box! An example of great content on social media is from a company called Blendtec. The blender company released a range of social media videos blending a range of unusual products, from iPhones to plastic Stormtroopers!

If you’re short on time, we recommend picking one social media platform to focus on. There are many different social media networks out there, and you don’t want to risk spreading yourself too thin or on a platform that your audience doesn’t use. Take a look at your target audience to discover the best platform for your needs and adapt your approach for each social media account. Remember, what works on Instagram may not work on LinkedIn.

Set up an email marketing list

Email marketing is one of the best ways to promote your business to both new and existing customers. It has one of the highest returns on investments you can get in marketing, with an average return of £36 for every £1 you spend.

The great thing about email marketing is that you can adapt it to the needs of your business. You can use it to send interesting news articles to your customers, or send discount codes to shoppers who haven’t bought from you in a while. You can even send freebies to people on their birthday!

There are lots of free email marketing platforms out there like Mailchimp, Omnisend and Mailerlite. Just set up a form to capture people’s email addresses and wait for them to start signing up. You can even offer a ‘lead magnet’, which is a free piece of content they can download in exchange for their email address.

Get happy customers to spread the word

One of the easiest ways to get new business is to harness the power of word of mouth advertising. 91% of people read online reviews before buying a product or service, which you can use to your advantage.

Encourage satisfied shoppers to leave feedback after buying with you. This can be through platforms like Google My Business, Yelp or Trustpilot. Don’t forget to thank your customers for their reviews!

User-generated content (UGC) on social media and blogs is an incredibly popular and powerful marketing tool too. If you sell clothes, food, homeware or other tangible products, ask customers to share their snaps on their social media platforms and tag you. It’s a great way to get publicity, and prospective buyers can see your brand in action.

Business Broadband Issues?

Did you know the average worker in a small business loses over an hour a day because of broadband issues? That’s the equivalent of two and a half working weeks a year!

When you run a small business, every second counts. With full fibre broadband, you get lightning-fast internet, meaning not only happy staff, but happy customers too. You will really notice the benefits of full fibre broadband for businesses!

At Fibre Heroes, we install reliable and speedy full fibre internet for businesses across the whole of the UK. Unlike other full fibre providers, we focus on the small market towns that other networks may overlook because everybody deserves an equal chance at marketing their business successfully.

View our coverage checker today and discover if we are in your area and if our trusty, and reliable Fibre Heroes broadband can help you grow your business.

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